Nintendo last year got backlash for claiming ad revenue from YouTube Let’s Play channels on showcasing their video game. Ever since then, Nintendo has been portrayed as a company that isn’t embracing Let’s Players promoting their games like companies like EA and Ubisoft.
Through this backlash, Nintendo is creating a new affiliate program to support YouTube content creators, as illustrated through Nintendo of Japan Twitter account and translated by Cheesemeiste.
【YouTube映像に関するお知らせ】その上で、より積極的な任天堂著作物の利用を希望される方に向けて、広告収益の一部を受け取れるアフィリエイトプログラムを準備しています。アフィリエイトプログラムの詳細については、後日続報いたします。ご理解の程、よろしくお願いいたします。(2/2)
— 任天堂株式会社 (@Nintendo) May 27, 2014
.@Nintendo is planning a YouTube affiliate program to split advertising proceeds with video creators.
— Cheesemeister (@Cheesemeister3k) May 27, 2014
@NintendoTweet They had been issuing content ID flags and taking all proceeds, but backed off under community pressure. Pushing back now.
— Cheesemeister (@Cheesemeister3k) May 27, 2014
