Japanese gaming company Nintendo announced their team up with online gaming firm DeNA to develop gaming apps in mobile devices, a new online membership service across Nintendo and non Nintendo devices and a next gen dedicated home console codename NX.
The companies’ joint efforts well be creating gaming apps of Nintendo’s iconic characters to incentify consumers of the mobile market to Nintendo’s dedicated game systems like the Nintendo 3DS and Wii U. Iwata clarify that the gaming apps that Nintendo and DeNA will be developing are not ports of existing games, but instead, exclusives that will strengthen the brand of their gaming systems. After the announcement of Nintendo creating mobile apps, their stocks went up.
Iwata also announce that with the help of DeNA, a new online membership will replace the current Club Nintendo service by the end of 2015. This membership will create a ecosystem to bridge Nintendo fans across multiple devices like the Nintendo 3DS, Nintendo Wii U, PC, Smartphone and Tablet devices.
Along with the news of a new online service was the announcement of the Wii U’s successor, codename NX. Iwata announced Nintendo’s next gen system to prove to people that Nintendo isn’t gonna abandon the home console market and that they will continue what they are doing and that it will help them.
“This will allow us to build a bridge between smart devices and gaming consoles,” Nintendo President Satoru Iwata told reporters. “It doesn’t mean smart devices will eat away at gaming consoles; it will create an entirely new type of demand.”